Days dedicated to Buy Italia online workshops
To encourage the business of Italian tourist operators, ItaliaReservation organizes during the year days dedicated to online workshops called Buy Italia, aimed at promoting Italian tourism towards international buyers and operators from different markets interested in Italy as a destination.
The days of online workshops are held from time to time with the involvement of Buyers from certain countries, according to a planned program.
The meetings between operators take place on a digital platform, in live video conference mode and are organized with an agenda of pre-established appointments.
Each appointment lasts approximately 15 minutes and each operator can schedule a maximum of 18 appointments per day. All participating operators are presented on the platform with a technical sheet that reports the type of activity and commercial interest.
The primary objective of the workshops is to seek new collaborations and define commercial agreements, both in the context of individual travel and group travel.
The Buy Italia online workshops, thanks to their business-oriented format, are an important event for all Italian tourism operators interested in expanding their market and seeking new collaborations.
Buy Italia Workshops program in the various international markets, for the period 2024 – 2025
Americas: USA – Canada – Brazil – Argentina
Northern Europe: Denmark – Sweden – Norway – Finland
Western Europe: Great Britain – Ireland – France
Central Europe: Germany – Holland – Belgium – Austria – Switzerland – Italy
Eastern Europe: Poland – Czech Republic – Hungary – Slovenia – Romania
Middle East: Israel – United Arab Emirates – Dubai
Far East: China – Japan – India – Indonesia
Reference Operators:
Sellers Italian operators: hotels and accommodation facilities, incoming agencies, restaurants, consortia and tourist resorts, DMCs, service providers, rentals, etc. who are interested in seeking new partners and new commercial opportunities.
National and international buyers: Tour Operators, Travel Agencies, OTAs, Bus Operators, Corporate Crals, Associations, etc. who are interested in directly contacting Italian tourist operators targeted by their customers, for individual trips, for groups, leisure, business travel, mice, wedding, luxury, wellness, tailor made, cities of art, sea and mountains, etc.
Profile of the Buyers
Buyers are selected from national and foreign tour operators, travel agents, crals, associations and operators who market packages, tourist offers and experiences.
Types of tourism treated by Buyers
Leisure and business, experiential tourism, cultural, food & wine, sports, nature, spa & wellness, shopping, crafts, luxury travel, tailor made, mice, wedding, group travel, cities of art, sea and mountains, etc.
Why participate in the Workshops
The Workshops is organized on a digital platform, two days of full immersion work, dedicated to the development of the Italian incoming sector, which offers the following opportunities:
Search for Commercial Partners
The Workshop is aimed at meeting national and international Sellers and Buyers interested in seeking new commercial partners in the field of incoming tourism.
Meetings and Networking
The workshop allows you to contact new operators, thanks to the various meeting opportunities, useful for starting new collaborations, networking and encouraging the creation of professional networks.
Promotion and Visibility
Thanks to its business-oriented format, the Workshop is an excellent opportunity to promote your tourism offers, to compare yourself with other operators and to learn about new market trends.